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Campaigns That Shook the World: The Evolution of Public Relations
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Campaigns That Shook the World: The Evolution of Public Relations
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Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
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Campaigns That Shook the World: The Evolution of Public Relations
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