E. McKnight Kauffer The Artist in AdvertisingHailed in his lifetime as the "poster king," E. McKnight Kauffer's designs for the London transport system, Alfred Hitchcock, and others are an enduring influence on contemporary advertising and graphic arts. E. McKnight Kauffer (American, 1890 1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that