Lean Analytics: Use Data to Build a Better Startup Faster - Paperbackby Alistair Croll (Author), Benjamin Yoskovitz (Author) Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word.