Bayesian Statistics and Marketing - Hardcoverby Peter E. Rossi (Author), Greg M. Allenby (Author), Sanjog Misra (Author) Fine tune your marketing research with this cutting edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom targeting campaigns are only a few of the areas in which