Game on: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans - Hardcoverby David Bockino (Author) In Game On David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry. Written at a time of great uncertainty and rapid change and told through the fascinating stories of the most important innovations, matchups, events, and personalities over the last hundred years, Game On explores how