Sft Argan And Keratin Hair SerumARGAN AND KERATIN HAIR CARE SERUM "ARGAN SUPPORT FOR YOUR HAIR" Softem Argan and Keratin Hair Care Serum contains argan, an endemic species from the Ericaceae family that grows in southwestern Morocco. It is a highly valuable tree used in cosmetics and cooking. The argan tree, which is 8 10 m tall, has a thorny trunk and small leaves, and lives for 150 200 years. The oil is extracted from the ripe fruits using traditional methods. This plant, which