New Balance | 410 { GRAY GOLDNew Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Rileys observation of chickens balancing on three claws. In the 1960s, New Balance began producing running shoes, leading to the creation of the Trackster, the first running shoe with a ripple sole and coming in varying widths. During the 1970s