The Social Shift: The Road Back to Community - Hardcoverby Katie Brinkley (Author) With over 4 billion social media users worldwide, platforms like Facebook, Instagram, and X have become indispensable marketing tools for businesses. Yet amidst the endless algorithm changes and pressure to post constantly, many entrepreneurs feel overwhelmed and lose sight of social media's original purpose fostering human connections. In The Social Shift, strategist Katie Brinkley charts the evolution of social media from