Proximity Marketing: Converging Community, Consciousness, and Consumption - Paperbackby Rajagopal (Author) This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer centric companies synchronized with crowd based business modeling, co creation, and coevolution