Exit-Ready Marketing: The 9-Step Framework to Maximize Your Valuation - Hardcoverby Shiv Narayanan (Author) Exiting a business is a life changing event for a founder. Yet most founders never get there. The number one reason? Their revenue isn't predictable enough. What most founders don't realize is how close they are to achieving the exit of their dreams. Revenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right