First and Ten - Hardcoverby Gary J. Kirchner (Author) What do you do when your first season as head coach has been a disaster? If you are Arne Viimets, a brilliant but controversial iconoclast who likes to discuss football strategy with his dog, you ignore the advice of your alumni, your coaching staff, and, critically, your athletic director. You bench experienced starters in favour of undersized and unproven back ups. You put together a team which features a rush end who