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Serving the Customer: The Role of Selling and Sales - Paperback
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Serving the Customer: The Role of Selling and Sales - Paperback
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Serving the Customer: The Role of Selling and Sales - Paperbackby Thomas Aichner (Editor) This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium sized and globally operating companies. The
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Serving the Customer: The Role of Selling and Sales - Paperback
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