Why Not a Career in Coaching?: Teaching Clinicians and Executives the Basic and Advanced Skills of Successful Coaching - Paperbackby Paul R. Peluso (Author), Sam Peluso (Author) There is an increasing demand for executive coaching but not enough well trained coaches to meet this demand. Written by a father son team possessing complementary expertise from the clinical helping professions and the business world, this unique book shows developing Executive Coaches how to use their background and experiences to become highly effective in utilizing time tested executive coaching