An Instructor's Manual to H2h Marketing Case Studies: Teach Human-To-Human Marketing Effectively - Hardcoverby Philip Kotler (Author), Waldemar Pfoertsch (Author), Uwe Sponholz (Author) This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human to Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case by case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision