A Profile of the United States Toy Industry: Serious Fun - Paperbackby Christopher Byrne (Author) The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner entertainment, commodities, fashion, and licensing that each behave differently. Unlike other industries, more than 40 percent of products are new every year, and success often depends on the whims of a child. Currently about $22 billion per year at wholesale for traditional