The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work - Paperbackby Sally Ann Frank (Author) There are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their full potential to improve patient outcomes or reduce costs of care. Sometimes, it's because the idea isn't feasible or scalable.