Everything You Never Wanted to Know About Color: A Guide to Color-Confidence in Your Brand & More - Paperbackby Owen Bugh (Author) In this book, you'll explore Color Basics (Part 1), starting with the color wheel and how colors can work together harmoniously. You'll also discover Color Systems (Part 2) that can cause confusion about how colors look in print (i. e., paper) vs. digital media like computer screens. Then, you'll dive into Color Psychology (Part 3) and learn how colors can evoke visceral responses that can eect how other people or consumers