The New England Merchants In The Seventeenth Century - Hardcoverby Bernard Bailyn (Author) In detail Bailyn here presents the struggle of the merchants to achieve full social recognition as their successes in trade and in such industries as fishing and lumbering offered them avenues to power. Surveying the rise of merchant families, he offers a look in depth of the emergence of a new social group whose interests and changing social position powerfully affected the developing character of American society. Number