Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget - Hardcoverby Bobby Borg (Author) Industry veteran Bobby Borg provides a step by step guide to producing a fully customized, low budget plan of attack for marketing one's music. . Author Biography Bobby Borg MCM, is a former major label, independent, and DIY recording touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of