Business Anthropology: The Basics - Paperbackby Timothy de Waal Malefyt (Author) This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to address real life situations they encounter. Author Biography Timothy de Waal Malefyt is Clinical Professor of Marketing at the Gabelli