Innovative to the Core: Stories from China and the World - Paperbackby Juan Antonio Fernandez (Author), Emily M. David (Author), Chen (Author) Based on extensive interviews with industry leaders, Innovative to the Core: Stories from China and the World describes the components of innovative cultures, including both national culture and organizational culture and how they compare to the China model. Author Biography Juan Antonio Fernandez is Professor of Management at China Europe International Business School (CEIBS)