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The Branding of Polaroid - Paperbackby Paul Giambarba (Author) How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity. Number of Pages: 146 Dimensions: 0. 38 x 8. 5 x 8. 5 IN Illustrated: Yes Publication Date: September 15, 2014
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The Branding of Polaroid - Paperback
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