Training Your Brain To Adopt Healthful Habits: Mastering The Five Brain Challenges - Paperbackby William P. Gordon (Author), Supriya Misra Sc D. (Author), Jodie A. Trafton (Author) Why is it so hard to maintain healthful habits? This program explains successful processes to initiate and maintain change from a neuroscience perspective. Specifically, the program examines five key brain challenges that underlie many of the most effective cognitive, behavioral and pharmacological strategies for changing health behaviors and maintaining healthful